As many people know, we Rhinos are symbiotic. We love working with others who are a mission to change things for the better. In our case, we want to change businesses and the people in those businesses by teaching them how marketing can and should be done.
One of our closest partners and best friends in this mission is content and inbound marketing expert Marcus Sheridan aka the Sales Lion.
Marcus recently gave his first TEDx presentation on this very topic. He passionately spoke about the new economy, or, as he calls it, the Honest Economy. The presentation is fantastic (you can watch the video below to see for yourself).
What we love about the message is not the companies he profiles but the openness of their marketing. You want to really succeed in business? Be honest, be helpful and be empathetic while providing a great product and/or service. That’s it. Listen to Marcus and let him know what you takeaway from his outstanding TEDx talk.