One question I often get asked is this, “Can my blog be too niche or too focused on a narrow audience?” The simple answer is no, it cannot be. THINK NARROWCASTING VS. BROADCASTING In the not-too-distant past, American television consistented of 4 or 5 primary stations: ABC, CBS, NBC, PBS and a local station. This […]
Start at the Beginning Our first goal is to get found online. The mantra I want you to repeat to yourself is “I first need Traffic, which generates Leads, and will result in Sales”. Say it 10 times now. Memorize this to keep you on target and realistic with your goals. This is obivious, but […]
Step #4 to kick-starting your inbound marketing: Develop A Consistent Marketing Message Your Ideal Client Can Understand Often, we ask business owners what they do and who they help. We also ask key members of the organization these same questions. The sad fact of the matter is a huge portion of businesses can’t explain, simply […]
Friend of 3Rhino Media, Marcus Sheridan, wrote a brilliant post about why it doesn’t pay to worry about competition. It was so fantastic, I had to share it here. [vc_separator type=’small’ position=’center’ color=’#000000′ thickness=” up=” down=”] Stop Worrying about the Stupid Competition Let me ask you a very serious question: When was the last time […]
