If you’re anything like me, you’re juggling many duties, responsibilities and, while you’d like to do deep dives on topics of interest, you simply don’t have the time. But what to do when the topic of interest is valuable to your organization’s bottom line? While you don’t have time for a deep dive you also […]
We get it – inbound marketing can sound too good to be true. That’s why we want to share the story of Block Imaging International with you. Block Imaging might not be the kind of company you’d expect to be social media savvy; they refurbish and sell used medical imaging equipment, like MRIs and X-ray […]
I’m a BIG believer in content marketing. And many businesses are believing in it too. While business owners and marketers love the idea of content marketing (CM), many struggle with implementing a content marketing strategy that works. What to do? Turn to the guy who most consider the top content marketing expert in the world, […]
In my last post, I wanted to share a case study of a small, niche buisness using content marketing amazingly well. I wanted to demonstrate proof where a company saw literally MILLIONS of dollars in increased sales by using content and inbound marketing well. Sure, I could’ve highlighted the standard case studies such as Dell […]
In my previous post I shared ideas as to why typical marketing strategies, often called “outbound” marketing strategies simple don’t work well any more. As business, marketing and non-profit professionals, what are we supposed to do? The answer is quite clear adopt a an Inbound and Content Marketing mindset. And then take action. WHAT ARE […]
Though I really wanted to I didn’t get a chance to interview Mitch Joel at Social Slam 2012 (too many great people to talk too). Luckily Mark Schaefer did. Mitch is a huge influencer and thought leader in business and social media.I’d recommend watching this brief interview where Mitch talks about the his next work […]
One of the best aspects of social media is how open and responsive experts are in the industry. Last week I was fortunate enough to attend Social Slam 2012 in Knoxville, Tennessee. The one day conference included INCREDIBLE speakers including Mitch Joel, Stanford Smith, Jay Baer, DJ Waldon, Marcus Sheridan, Tom Webster, Stephanie Wonderlin, Jon […]
