Today I want to share the case study that started the inbound marketing commitment for me. Though I’ve written about this case study before, it’s definitely worth revisiting. If you haven’t read the article before, I highly recommend it. THE RIVER POOLS AND SPAS STORY Marcus Sherdian and the River Pools and Spas case study highlight what’s great […]
Today, we continue to build the business case for blogging. Yesterday, we looked at Block Imaging, a company that sells refurbished MRI equipment (not the easiest product to sell online). They adopted a blogging and inbound marketing mindset and have seen website traffic, leads, and sales explode! As a quick review, here are their before and […]
If you are a regular reader of my writing, chances are you understand the importance of internet marketing or what I refer to as digital marketing. So I may be preaching to the choir here. You understand traditional marketing methods (e.g., print and tradeshows) – while still valuable in some scenarios – are becoming increasingly […]
It goes without saying that you really need to know who your ideal customer is. And you really, really need to understand their needs, their goals and their problems. After all, without your customers, your business wouldn’t exist, right? They are the people we create products and services for. And, if they don’t purchase those […]
Step #4 to kick-starting your inbound marketing: Develop A Consistent Marketing Message Your Ideal Client Can Understand Often, we ask business owners what they do and who they help. We also ask key members of the organization these same questions. The sad fact of the matter is a huge portion of businesses can’t explain, simply […]
Step #3 to kick-starting your inbound marketing: Set goals that cover the long-term and short-term. In other words, get a clear vision of where you want to be. Where do you start with setting goals? Start by clarifying where you want to be in 12 months. Why 12 months? It’s far enough away to dream […]
Step #2 to kick-starting your inbound marketing: Get a baseline understanding of your current marketing results.Here are the 3 Questions to ask 1: How much traffic is your website generating? 2: Is the website traffic generating qualified sales leads? 3: How many customers do you currently have? (and it’s helpful to ask how many customers […]
In this video, Don Stanley talks about the first step to kick-starting your inbound marketing efforts – creating an inbound marketing team. Creating an inbound marketing team sounds like a deceptively simple first step. But don’t be fooled. On a deeper level, creating a team demonstrates a COMMITMENT to the vision of inbound marketing. It […]
A few quick notes from the video above: What’s the difference between inbound and outbound marketing? Inbound marketing focuses on attracting prospects by providing information when they are seeking it, primarily via web/Internet marketing methods. Inbound marketing provides free, valuable content to build trust and relationships with prospective clients. What’s considered Inbound Marketing? CMS Websites Blogging […]
We get it – inbound marketing can sound too good to be true. That’s why we want to share the story of Block Imaging International with you. Block Imaging might not be the kind of company you’d expect to be social media savvy; they refurbish and sell used medical imaging equipment, like MRIs and X-ray […]
