Today I have a quick tip you. This is the time of year people set resolutions and feel extra motivated both in their personal lives and their business lives. Too often marketers, we set resolutions too. We promise we are going to really dig into and commit to our new marketin efforts (e.g., content […]
If you are a regular reader of my writing, chances are you understand the importance of internet marketing or what I refer to as digital marketing. So I may be preaching to the choir here. You understand traditional marketing methods (e.g., print and tradeshows) – while still valuable in some scenarios – are becoming increasingly […]
A key to success in business — and in marketing — is to know what to focus on. Focus, or more appropriately, the lack of it, is probably the BIGGEST challenge my clients face. According to Harvard Business Review, this problem isn’t unique. And, I must admit, it’s a challenge for me too. With the marketing field […]
We’re excited to announce friend of 3Rhino Media, Nick Westergaard and Brand Driven Digital is coming to Madison June 6th, 2013 to lead a Social Strategy Bootcamp. Nick was kind enough to join me for a video interview to explain what we’ll be doing at the event. DISCOUNT The cost of the event is $115 […]
As many people know, we Rhinos are symbiotic. We love working with others who are a mission to change things for the better. In our case, we want to change businesses and the people in those businesses by teaching them how marketing can and should be done. One of our closest partners and best friends […]
It goes without saying that you really need to know who your ideal customer is. And you really, really need to understand their needs, their goals and their problems. After all, without your customers, your business wouldn’t exist, right? They are the people we create products and services for. And, if they don’t purchase those […]
Step #4 to kick-starting your inbound marketing: Develop A Consistent Marketing Message Your Ideal Client Can Understand Often, we ask business owners what they do and who they help. We also ask key members of the organization these same questions. The sad fact of the matter is a huge portion of businesses can’t explain, simply […]
A few quick notes from the video above: What’s the difference between inbound and outbound marketing? Inbound marketing focuses on attracting prospects by providing information when they are seeking it, primarily via web/Internet marketing methods. Inbound marketing provides free, valuable content to build trust and relationships with prospective clients. What’s considered Inbound Marketing? CMS Websites Blogging […]
Friend of 3Rhino Media, Marcus Sheridan, wrote a brilliant post about why it doesn’t pay to worry about competition. It was so fantastic, I had to share it here. [vc_separator type=’small’ position=’center’ color=’#000000′ thickness=” up=” down=”] Stop Worrying about the Stupid Competition Let me ask you a very serious question: When was the last time […]
In my previous post I shared ideas as to why typical marketing strategies, often called “outbound” marketing strategies simple don’t work well any more. As business, marketing and non-profit professionals, what are we supposed to do? The answer is quite clear adopt a an Inbound and Content Marketing mindset. And then take action. WHAT ARE […]
