Step #4 to kick-starting your inbound marketing: Develop A Consistent Marketing Message Your Ideal Client Can Understand Often, we ask business owners what they do and who they help. We also ask key members of the organization these same questions. The sad fact of the matter is a huge portion of businesses can’t explain, simply […]
In this video, Don Stanley talks about the first step to kick-starting your inbound marketing efforts – creating an inbound marketing team. Creating an inbound marketing team sounds like a deceptively simple first step. But don’t be fooled. On a deeper level, creating a team demonstrates a COMMITMENT to the vision of inbound marketing. It […]
A few quick notes from the video above: What’s the difference between inbound and outbound marketing? Inbound marketing focuses on attracting prospects by providing information when they are seeking it, primarily via web/Internet marketing methods. Inbound marketing provides free, valuable content to build trust and relationships with prospective clients. What’s considered Inbound Marketing? CMS Websites Blogging […]
In our last articles, I discussed how content and inbound marketing are the foundational tools for successful marketing today. Whether or not we like it, the facts are clear. The vast majority of people are using search tools to find information and educate themselves before they ever reach out to a sales person. If you […]
by Ben Schumacher (3Rhino Media Intern) Businesses are always trying to figure out how to increase sales or how to increase traffic to their website. One of the answers according to Marcus Sheridan, founder of The Sales Lion and author of the ebook Inbound and Content Marketing Made Easy, is good content marketing. Simply put, […]
I mentioned in my most recent post the value of having an accountability partner (a.k.a. coach). A great coach pushes you, challenges you and doesn’t let you off the hook easily. Why? Because they care about you and they know you have more in you than you might ever see. I’ve been lucky enough to […]
Many businesses and organizations are finally starting to understand the value of content marketing and blogging. They understand today’s consumers approach buying a bit differently than just a few years ago. Sure, consumers today still start their purchasing process by asking questions. However, to find answers to those questions, they rely less and less on […]
More than ever before, creating your own content and becoming a content marketer is CRITICAL to business success. But if you’re like most of my clients and people in business, you don’t feel comfortable creating your own material. When I suggest this as a strategy to my clients, many times I see a look of […]
