In our 15+ years in business, we’ve worked with a variety of organizations ranging from small start-ups to Fortune 500 companies. Some of our clients operate in the B2C space (business to consumer) and others are in the B2B arena (business to business). When I give keynote presenations or when I first speak with clients, […]
We know Google is the dominant search tool for people using the web. In fact, there are 5.1 BILLION Google searches daily. And with most searches, Google finds millions of results for you. So what links get clicked on when someone does search online? Great question. START AT THE BEGINNING Think about how you use […]
Today, we continue to build the business case for blogging. Yesterday, we looked at Block Imaging, a company that sells refurbished MRI equipment (not the easiest product to sell online). They adopted a blogging and inbound marketing mindset and have seen website traffic, leads, and sales explode! As a quick review, here are their before and […]
So many clients come to us and tell us they have tried blogging for their business but it doesn’t work. When we review their blog however, it’s easy to see why THEIR blog isn’t helping their business. Their blog has no clear purpose other than to pitch their product and service to their customers. And […]
With the recent rise of business blogging, more and more businesses are using blogging and content marketing to stand out from their competitors. But with this increase in content production, it’s getting harder and harder for businesses to be noticed online. Customers often come to us here at 3Rhino Media and ask how to create […]
Creating content online has never been easier. Blogging platforms such WordPress and HubSpot have made it possible for anyone with an idea and a little bit of computer knowledge can become a content publisher. Now that you have a clear understanding of your business’ keywords and optimized your website for search engines, your next step […]
Start at the Beginning Our first goal is to get found online. The mantra I want you to repeat to yourself is “I first need Traffic, which generates Leads, and will result in Sales”. Say it 10 times now. Memorize this to keep you on target and realistic with your goals. This is obivious, but […]
We’re excited to announce friend of 3Rhino Media, Nick Westergaard and Brand Driven Digital is coming to Madison June 6th, 2013 to lead a Social Strategy Bootcamp. Nick was kind enough to join me for a video interview to explain what we’ll be doing at the event. DISCOUNT The cost of the event is $115 […]
As many people know, we Rhinos are symbiotic. We love working with others who are a mission to change things for the better. In our case, we want to change businesses and the people in those businesses by teaching them how marketing can and should be done. One of our closest partners and best friends […]
It goes without saying that you really need to know who your ideal customer is. And you really, really need to understand their needs, their goals and their problems. After all, without your customers, your business wouldn’t exist, right? They are the people we create products and services for. And, if they don’t purchase those […]
