One of the best parts of my job is meeting passionate, driven, business owners who are dedicated to making a difference in the world. They do this by creating and running successful small to medium-sized businesses that provide jobs, great products and great services. And despite what you might sometimes hear, there are lots of […]
In my last blog post, I spoke about the importance of narrowcasting. Though I’ve talked about this topic many times in the past, it’s still something most people need to hear. Why? When I speak around the country or when I first meet with clients, one of the questions I like to ask people is, “Who […]
One question I often get asked is this, “Can my blog be too niche or too focused on a narrow audience?” The simple answer is no, it cannot be. THINK NARROWCASTING VS. BROADCASTING In the not-too-distant past, American television consistented of 4 or 5 primary stations: ABC, CBS, NBC, PBS and a local station. This […]
It’s almost inevitable. You’re excited about your business blog. You’ve followed our advice and done the most important work for blogging success. You’ve defined your audience, your blog’s focus, and important topics to blog about. You’ve also made a big commitment, the most important commitment of all: you’ve committed to creating content on a regular basis. It […]
In our 15+ years in business, we’ve worked with a variety of organizations ranging from small start-ups to Fortune 500 companies. Some of our clients operate in the B2C space (business to consumer) and others are in the B2B arena (business to business). When I give keynote presenations or when I first speak with clients, […]
I love learning from experts who are doers. Theory is one thing; practice is another. One of my business mentors is amazingly successful. He has an incredible staff of 300 people, his business is annually voted “the best place to work” in his city, his work is literally changing people’s lives and his business is […]
When we start our business blogs, many times we’ll hear, “Only post when you have something awesome or epic to share.” True, we all want to create epic or awesome content. It’s a worthwhile goal. But there is a major inherent problem with this line of thinking. THE PROBLEM WITH AWESOME, EPIC CONTENT Too many […]
We now know getting started with blogging is not difficult at all if you take 3 simple steps. But the next question is, how do I get people to read my blog posts? And that’s where your blog post titles come in. WHY TITLES MATTER According to industry experts, on average 8 out of 10 people […]
At this point, you have completed one of the most important steps to creating a successful business blog. You’ve brainstormed a long list of questions that your customers, prospects and/or colleagues have asked you. These questions will become the fuel for your blogging efforts. We’ll turn each question into a blog post title. The content for the blog post […]
Step #3 to kick-starting your inbound marketing: Set goals that cover the long-term and short-term. In other words, get a clear vision of where you want to be. Where do you start with setting goals? Start by clarifying where you want to be in 12 months. Why 12 months? It’s far enough away to dream […]
