Hello Everyone and Happy Valentine’s Day! We’re starting a new feature that we’re calling “Friday Findings.” Every Friday, we’ll share 3 tips in an email newsletter format on a revelant topic. This week, we feature a topic in the spirit of Valentine’s Day. How do you create content people love and are willing to share? Believe it or […]
It’s almost inevitable. You’re excited about your business blog. You’ve followed our advice and done the most important work for blogging success. You’ve defined your audience, your blog’s focus, and important topics to blog about. You’ve also made a big commitment, the most important commitment of all: you’ve committed to creating content on a regular basis. It […]
In our 15+ years in business, we’ve worked with a variety of organizations ranging from small start-ups to Fortune 500 companies. Some of our clients operate in the B2C space (business to consumer) and others are in the B2B arena (business to business). When I give keynote presenations or when I first speak with clients, […]
I love learning from experts who are doers. Theory is one thing; practice is another. One of my business mentors is amazingly successful. He has an incredible staff of 300 people, his business is annually voted “the best place to work” in his city, his work is literally changing people’s lives and his business is […]
When we start our business blogs, many times we’ll hear, “Only post when you have something awesome or epic to share.” True, we all want to create epic or awesome content. It’s a worthwhile goal. But there is a major inherent problem with this line of thinking. THE PROBLEM WITH AWESOME, EPIC CONTENT Too many […]
We know Google is the dominant search tool for people using the web. In fact, there are 5.1 BILLION Google searches daily. And with most searches, Google finds millions of results for you. So what links get clicked on when someone does search online? Great question. START AT THE BEGINNING Think about how you use […]
We now know getting started with blogging is not difficult at all if you take 3 simple steps. But the next question is, how do I get people to read my blog posts? And that’s where your blog post titles come in. WHY TITLES MATTER According to industry experts, on average 8 out of 10 people […]
“Blog every single day, once a day. Don’t follow trends. Don’t measure. Don’t read the comments. Start now.” Seth Godin, best-selling author and blogger. Want to get your website read more and your blog posts shared more? Of course you do and so do I. So I’ve spent a good deal of time analyzing the […]
Many businesses and individuals struggle with getting their blog started. It’s not so much a technical issue (you can set up a blog in a matter of minutes with WordPress), but a content problem. One of the most common objections we get from folks who are considering blogging is this…they don’t think they have enough […]
