• Speaking & Workshops

    We provide keynotes for conferences and company events as well as offering customized on-site workshops for you and your team.
  • Services

    Want to grow your website traffic, your business leads and your bottom line? We're here to help you get real, measurable results.
  • Events

    Growing Your Brand Online: How to use Effectively Use Social Media for Creating Brand Awareness Madison WI December 11

Free ebook: Field Guide to Getting Started with Digital Marketing

3Rhino Guide to Succeeding Online

 Get the Official 3Rhino Guide to the 8 Critical Steps to Successful Digital Marketing

Upcoming Events

  • San Mateo, California  Private Workshop for using Digital and Inbound Marketing for niche B2B markets
  • Orlando, FL and Las Vegas, NV Star Building Conference: How Inbound Marketing Can Revolutionize Your Business  (keynote). Magnetic Web Marketing 101 (on-site workshop)
  • Baraboo, Wisconsin. Aldo Leopold Foundation. Leading half-day workshop on how to create a customized social media strategy (workshop leader)
  • Fitchburg, WIWisconsin State Fire Chiefs Association. How to Use Social Media in Disaster Situations (keynote).
  • Webinar. American Red Cross Badger Chapter. How to Use Social Media in Disaster Situations. (keynote).
  • Madison, WI. Wisconsin Counties Associate Conference. Creating a Social Strategy for County Governments (keynote).
  • Madison, WI.  National Conference of State Legislatures. Creating an Effective Communication Strategy. (workshop co-leader).

Free "3 Must Read" Bi-Weekly Digest

Connect with the Crash

Subscribe by Email

Your email:

3Rhino Media Blog

Current Articles | RSS Feed RSS Feed

Facebook Page Insights (via HubSpot)


Facebook announced a pretty significant update to Page Insights yesterday. Although it’s only available to a small group of page administrators at the time, all page owners are expected to have acess by the end of the summer. 

What’s New About Page Insights

Modified Metrics: Breaking Out “People Talking About Us” and Swapping “Virality” for “Engagement Rate”

Before, there were two Page Insights metrics that weren’t exactly clear: “People Talking About Us” and “Virality.” Think about it for a second … what do those metrics actually tell us about our marketing? Not much. Lucky for us, Facebook’s new Insights implement a fix for both of these metrics.

Introduced in 2011, “People Talking About Us” (PTAT) measured how many people were Liking, sharing, commenting, or checking in on your page. Basically, a whole lot of interaction data, aggregated into one metric. According to the Facebook announcement, PTAT will be broken out into five different metrics in the new Insights: “Page Likes, People Engaged (the number of unique people who have clicked on, Liked, commented on, or shared your posts), Page Tags and Mentions, Page Checkins, and other interactions on a Page.”

Facebook also updated its "Virality" metric to take clicks into consideration. Before, it measured how many stories were created from one post -- basically, any time someone Liked, commented on, or shared a story. Now, Facebook takes clicks on your post into account as well. To reflect this updated metric, Facebook has renamed it the “Engagement Rate.” You can see the metric in the new dashboard in the bottom right-hand corner.


Consolidated Post-Specific Data

Besides reframing some metrics, Facebook’s new Page Insights now feature consolidated data for individual posts. Before, data about engagement and reach for one post were scattered all over the Insights dashboard -- and some even hidden in the CSV download. Now, you can view reach, engagement, and negative feedback for individual posts all in one place. Here’s what it looks like:


Launched “People Engaged” Analytics 

The revamped Page Insights will also feature a brand spankin' new “People Engaged” tab, featuring not only the demographic breakdown (age, gender, country, city, and language) of people you reached, but also who you've engaged. This update enables page admins to more easily identify which content is resonating with which of its audiences, and thus, make smarter decisions about their Facebook content strategy.


What This Means for Marketers: Wave Goodbye to Fluffy Metrics

Besides just being a shiny new toy, these updates are really exciting because they give us marketers what we crave: real, actionable data. With these new definitions and dashboards, you will have a little bit better insight into metrics that can actually drive your business forward.

No longer will you be trying to justify the time or money you spend on Facebook with impression metrics. Instead, you'll be able to choose to examine engagement -- Likes, shares, and now clicks -- in a deep dive into each post or an aggregate of your overall page. While you may need some help tying your Facebook metrics to your bottom line, these engagement metrics are a huge step in the right direction.

With all these new metrics at your disposal, you’ll have a lot more ammo up your sleeve to justify your marketing when your boss comes a knockin’. So get excited!

What do you think of Facebook’s new Page Insights? How would you use them to improve your marketing? Share your thoughts with us in the comments.

Facebook Logo Image Credit: cbhdesign / Screenshots Image Credit: Mashable and Facebook



Most of these wristwatches usually are made with optimum 'noble' check out products, having aluminum earrings typically hublot replica uk associated by means of breathtaking 18ct silver. Sapphire ravenscroft a glass defends lovely knobs by excess scores, though diamond jewelry create shining complexity to help quite a few gals products. 'Parsifal' wristwatches will not be feature-rich, although the excellent timekeeping cleans away your need for virtually every iwc replica sale more operates in addition to adobe flash gadgetry. Chronograph products are available for sporty forms, yet the extravagance characteristics these breathtaking wristwatches usually are superior fitted to some sort of an evening meal functionality or maybe a exclusive night out rather than a dull subject. Currently, this check out is always some sort of trademark variety because of the corporation. For the reason that small business penetrates it is thirty-fifth season with 2011, while using the finally creation on the Weil spouse and children for the helm, it truly is a success inside of it when you consider that it just one variety possesses survived intended for a great number of a long time, not to the full Raymond Weil institution. That has a sturdy human body derived from heat-resistant in addition to scratch-resistant products, Rado wristwatches are made in their normal replica watches uk technique so that you can resist this usage connected with everyday living. Even so, with the onlooker the item solely exudes quantities of prints connected with luxury, vibrance in addition to category the item beholds. This tasteful pieces usually are extraordinary. 
Posted @ Thursday, December 11, 2014 11:03 PM by SDF
Post Comment
Website (optional)

Allowed tags: <a> link, <b> bold, <i> italics