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In my last post, I wanted to share a case study of a small, niche buisness using content marketing amazingly well. I wanted to demonstrate proof where a company saw literally MILLIONS of dollars in increased sales by using content and inbound marketing well. Sure, I could've highlighted the standard case studies such as Dell and Zappos. But our clients don't have the size and resources of those two brands. So I shared the story of my friend Marcus Sheridan and River Pools and Spas.
Recently I had a chance to interview Marcus and chat about getting started with content marketing. Below the video, I share my key takeaways. What about you?
(And we shot this interview in an open room at a conference in Minneapolis so please excuse the background noise.;-)
KEY TAKEAWAYS/LESSONS LEARNED
What is content marketing?
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