• Speaking & Workshops

    We provide keynotes for conferences and company events as well as offering customized on-site workshops for you and your team.
  • Services

    Business savvy, result-oriented digital marketers. Able to help you get your digital services up and running.
  • Events

    Digital Media Marketing with Video & Audio, Intensive Workshop, Aug 11-15, Bad River, Wisconsin

Free ebook: Field Guide to Getting Started with Digital Marketing

3Rhino Guide to Succeeding Online

 Get the Official 3Rhino Guide to the 8 Critical Steps to Successful Digital Marketing

Upcoming Events

  • San Mateo, California  Private Workshop for using Digital and Inbound Marketing for niche B2B markets
  • Orlando, FL and Las Vegas, NV Star Building Conference: How Inbound Marketing Can Revolutionize Your Business  (keynote). Magnetic Web Marketing 101 (on-site workshop)
  • Baraboo, Wisconsin. Aldo Leopold Foundation. Leading half-day workshop on how to create a customized social media strategy (workshop leader)
  • Fitchburg, WIWisconsin State Fire Chiefs Association. How to Use Social Media in Disaster Situations (keynote).
  • Webinar. American Red Cross Badger Chapter. How to Use Social Media in Disaster Situations. (keynote).
  • Madison, WI. Wisconsin Counties Associate Conference. Creating a Social Strategy for County Governments (keynote).
  • Madison, WI.  National Conference of State Legislatures. Creating an Effective Communication Strategy. (workshop co-leader).

Free "3 Must Read" Bi-Weekly Digest

Connect with the Crash

Subscribe by Email

Your email:

3Rhino Media Blog

Current Articles | RSS Feed RSS Feed

Finding who to connect with online might have just gotten easier


Searching-For-Influential-CommunitiesOne of the biggest challenges facing my clients and many business owners today is how to find communities and individuals who are influential online. A variety of tools such as Klout, Kred and PeerIndex has sprung up in the past several years.

This is increasingly important because one individual can have a major impact not only on a companies reputation, but also on their bottom line as Dave Carroll did on United Airlines.

The Rise of Social Scoring

The primary goal of these tools is to provide a number which "scores" or "ranks" the ability of each individual and business to influence others online. This is somewhat similar to the Nielsen ratings. While each tool has a different method for scoring and different scoring scales, the general rule is the higher one's number, the more influence they have on a particular topic. So, in theory, if you find indivduals or communities 

Social Bro Teams Up with Kred

I'll be writing more shortly on how all this actually works and what it means to all of us, but in the short-term one of my favorite Twitter tools, SocialBro, just announced a partnership with Kred.

"SocialBro allows you to manage and analyze your Twitter community with Kred, a measurement of social influence in online communities connected by interests. Kred provides reliable and accurate information about how influential your contacts are. With this integration you can discover influencers very easily and focus on engaging with those you consider worthwhile."

Initial/Quick Thoughts

There is no magic bullet for finding community online, but learning the basics of social scoring online can be very valuable to find communities and individuals to listen to and to connect with online. I'm a big Twitter fan so having Social Bro and Kred appears to a valuable addition. It's definitely worth checking out.

Final Thoughts for Now

There's much more to finding influencers than just looking at Klout scores. And, not everyone agrees to the validity of the numbers. But there is no doubt they are having an impact on marketing and advertising today.

PS. If you want a GREAT overview of how social scoring works and why you should be paying attention to it, make sure to check out my friend Mark Schaefer's book "Return on Influence". 


Currently, there are no comments. Be the first to post one!
Post Comment
Website (optional)

Allowed tags: <a> link, <b> bold, <i> italics