Video can be a powerful tool to launch new products and new services. In today’s short video I share the case study of Dollar Shave Club. I show how they used a simple, inexpensive video to launch a game-changing brand. Watch the Dollar Shave Club Product Reveal Video. Notice how they use humor to appeal […]
Video can be a very powerful tool for building interest for events or business promotions. Event videos can help create buzz or conversation about your event. This can result in increased media coverage, increased social media coverage and increased attendance. Or, if you are attending an event, you can create event videos to help you make connections with […]
After “How To” short form videos, I have my clients work on the second type of video known as the “Expert” Video. “EXPERT” SHORT FORM VIDEOS Expert videos are designed to build credibility and demonstrate your (surprise) expertise to your audience. They help people understand why they should pay attention to you and why they […]
What is short form video and how can you use it to grow your business? In this video Don Stanley helps you understand what it is and how you can begin using it today! WHAT IS SHORT FORM VIDEO? Short-form videos typically range in time from 6 seconds (a Vine video) to roughly 3 minutes. […]
In this video, I share the 3 most valuable types of videos you can use as a part of your marketing efforts. The types include Short form video (typically 3 minutes or less) Long form video (longer than 4 minutes Live Streaming video (video in real time) In this video I mention 30 Second Moms […]
One of my marketing role models is Gary Vanyerchuk. Gary is a thought leader and doer who has been a inspiration for many, including me. I love sharing Gary’s story because he used video marketing to grow WineLibrary.Tv from a $6million/year business to a $40million/year business. One reason I love Gary is because he’s a […]
In my last two videos, I debunked two of the biggest excuses surrounding video marketing. Just as a quick review, the first two excuses I proved were just excuses were: 1. “I don’t have enough good material to share to create useful, attention worthy videos.” 2. “I don’t look/sound/feel right on camera, so I can’t […]
Are you convinced video marketing can help you but can’t get yourself to hit record because you don’t like how you look or how you sound? Welcome to the club! Here are 4 steps I personally use when coaching myself (and my clients) to get over these hurdles: STEP 1. I visualize people who are […]
THE CHALLENGE FOR TODAY If you’re like many of the hundreds of clients we’ve worked with, you are smart enough to recognize the value of content and video marketing. You want to use these tools to grow your business. But you keep running into a big wall. You don’t know what types of content to […]
Why use video for your business marketing? Great question! Probably the biggest reason is people LOVE and consume video content in large amounts every day. The average American adult spends 1 hour and 16 minutes consuming video content daily. That number is up from 21 minutes only 4 years ago. Also consider these 15 quick […]
