Creating content online has never been easier. Blogging platforms such WordPress and HubSpot have made it possible for anyone with an idea and a little bit of computer knowledge can become a content publisher. Now that you have a clear understanding of your business’ keywords and optimized your website for search engines, your next step […]
Step 1 is complete. You’ve chosen your keywords so you can increase your website’s chances of ranking for those keywords. Search engine optimization (SEO) is about doing just that. With this being said, however, we need to keep in mind we are optimizing for two audiences. Audience #1 is made up of humans. Audience #2 […]
Start at the Beginning Our first goal is to get found online. The mantra I want you to repeat to yourself is “I first need Traffic, which generates Leads, and will result in Sales”. Say it 10 times now. Memorize this to keep you on target and realistic with your goals. This is obivious, but […]
If you are a regular reader of my writing, chances are you understand the importance of internet marketing or what I refer to as digital marketing. So I may be preaching to the choir here. You understand traditional marketing methods (e.g., print and tradeshows) – while still valuable in some scenarios – are becoming increasingly […]
A key to success in business — and in marketing — is to know what to focus on. Focus, or more appropriately, the lack of it, is probably the BIGGEST challenge my clients face. According to Harvard Business Review, this problem isn’t unique. And, I must admit, it’s a challenge for me too. With the marketing field […]
*This is a Guest Post by friend of 3Rhino Nation, Travis Balinis You’ve all heard the (overused) phrase “content is king.” While that broken record might be annoying to hear time and time again, there is much truth to it. And, with the recent demise of Google Reader, some of you might be a bit […]
In the past 2 months I’ve been all over the United State speaking to smart, successful and passionate business owners. I’ve been teaching them about a topic very few of them know about, digital marketing. Shocked they don’t know about digital marketing? To those of us in marketing, yes. But the reality is many business […]
