I’m often asked about the value of participating in social media on a personal level. Why do it? What can it REALLY do for you? It doesn’t pay, does it? I hear questions like this all the time. This past week, I was invited by the kind folks at TDS to be one of 6 […]
Although most studies show the #1 reason organizations and individuals don’t leverage social media is lack of time, I’m convinced the reason they really don’t have success with social is perfectionism. People simply don’t want to use tools like Facebook, Twitter and blogs because they aren’t sure they are using the tools in the “right […]
More than ever before, creating your own content and becoming a content marketer is CRITICAL to business success. But if you’re like most of my clients and people in business, you don’t feel comfortable creating your own material. When I suggest this as a strategy to my clients, many times I see a look of […]
One of my favorite business owners and speakers, Marcus Sheridan wrote a fantastic post about Stan Smith’s concept of social guilt. What I absolutely loved about his take on social guilt was his focus on profitability. The core message is this: If your you’re letting being social (e.g. jumping on every social platform) trump you’re […]
Social Guilt: Defined as the guilt businesses and individuals feel for not being on every social platform. Can cause intense worry, anxiety and lack of results. (from Stanford Smith) PROBLEM: In the past several months, I noticed many clients and organizations becoming jaded and feeling stuck with social media . The number one complaint: They […]
Though I really wanted to I didn’t get a chance to interview Mitch Joel at Social Slam 2012 (too many great people to talk too). Luckily Mark Schaefer did. Mitch is a huge influencer and thought leader in business and social media.I’d recommend watching this brief interview where Mitch talks about the his next work […]
One of the best aspects of social media is how open and responsive experts are in the industry. Last week I was fortunate enough to attend Social Slam 2012 in Knoxville, Tennessee. The one day conference included INCREDIBLE speakers including Mitch Joel, Stanford Smith, Jay Baer, DJ Waldon, Marcus Sheridan, Tom Webster, Stephanie Wonderlin, Jon […]
