Facebook announced a pretty significant update to Page Insights yesterday. Although it’s only available to a small group of page administrators at the time, all page owners are expected to have acess by the end of the summer. What’s New About Page Insights Modified Metrics: Breaking Out “People Talking About Us” and Swapping “Virality” for “Engagement Rate” […]
We’re excited to announce friend of 3Rhino Media, Nick Westergaard and Brand Driven Digital is coming to Madison June 6th, 2013 to lead a Social Strategy Bootcamp. Nick was kind enough to join me for a video interview to explain what we’ll be doing at the event. DISCOUNT The cost of the event is $115 […]
As many people know, we Rhinos are symbiotic. We love working with others who are a mission to change things for the better. In our case, we want to change businesses and the people in those businesses by teaching them how marketing can and should be done. One of our closest partners and best friends […]
It goes without saying that you really need to know who your ideal customer is. And you really, really need to understand their needs, their goals and their problems. After all, without your customers, your business wouldn’t exist, right? They are the people we create products and services for. And, if they don’t purchase those […]
Step #4 to kick-starting your inbound marketing: Develop A Consistent Marketing Message Your Ideal Client Can Understand Often, we ask business owners what they do and who they help. We also ask key members of the organization these same questions. The sad fact of the matter is a huge portion of businesses can’t explain, simply […]
Step #3 to kick-starting your inbound marketing: Set goals that cover the long-term and short-term. In other words, get a clear vision of where you want to be. Where do you start with setting goals? Start by clarifying where you want to be in 12 months. Why 12 months? It’s far enough away to dream […]
Step #2 to kick-starting your inbound marketing: Get a baseline understanding of your current marketing results.Here are the 3 Questions to ask 1: How much traffic is your website generating? 2: Is the website traffic generating qualified sales leads? 3: How many customers do you currently have? (and it’s helpful to ask how many customers […]
In this video, Don Stanley talks about the first step to kick-starting your inbound marketing efforts – creating an inbound marketing team. Creating an inbound marketing team sounds like a deceptively simple first step. But don’t be fooled. On a deeper level, creating a team demonstrates a COMMITMENT to the vision of inbound marketing. It […]
So, you’re convince Inbound and Content Marketing will dramatically help you grow your business. Now what? How do you start harnessing the power of inbound and content marketing? In this video, I give you an overview of the 7 Steps kick-starting your marketing plan. Here is what to expect: Video 1: Laying out the Goals […]
The million dollar question, does inbound marketing work? This is a GREAT question and I get asked it by a lot of clients who are not familiar with inbound. In this short video, I share two case studies highlighting how inbound works. The first case study is our interview with Marcus Sheridan, the Sales Lion […]
