We know Google is the dominant search tool for people using the web. In fact, there are 5.1 BILLION Google searches daily. And with most searches, Google finds millions of results for you. So what links get clicked on when someone does search online? Great question. START AT THE BEGINNING Think about how you use […]
We now know getting started with blogging is not difficult at all if you take 3 simple steps. But the next question is, how do I get people to read my blog posts? And that’s where your blog post titles come in. WHY TITLES MATTER According to industry experts, on average 8 out of 10 people […]
“Blog every single day, once a day. Don’t follow trends. Don’t measure. Don’t read the comments. Start now.” Seth Godin, best-selling author and blogger. Want to get your website read more and your blog posts shared more? Of course you do and so do I. So I’ve spent a good deal of time analyzing the […]
Today I want to share the case study that started the inbound marketing commitment for me. Though I’ve written about this case study before, it’s definitely worth revisiting. If you haven’t read the article before, I highly recommend it. THE RIVER POOLS AND SPAS STORY Marcus Sherdian and the River Pools and Spas case study highlight what’s great […]
Today, we continue to build the business case for blogging. Yesterday, we looked at Block Imaging, a company that sells refurbished MRI equipment (not the easiest product to sell online). They adopted a blogging and inbound marketing mindset and have seen website traffic, leads, and sales explode! As a quick review, here are their before and […]
At this point, you have completed one of the most important steps to creating a successful business blog. You’ve brainstormed a long list of questions that your customers, prospects and/or colleagues have asked you. These questions will become the fuel for your blogging efforts. We’ll turn each question into a blog post title. The content for the blog post […]
Many businesses and individuals struggle with getting their blog started. It’s not so much a technical issue (you can set up a blog in a matter of minutes with WordPress), but a content problem. One of the most common objections we get from folks who are considering blogging is this…they don’t think they have enough […]
