One of the biggest challenges facing my clients and many business owners today is how to find communities and individuals who are influential online. A variety of tools such as Klout, Kred and PeerIndex has sprung up in the past several years. This is increasingly important because one individual can have a major impact not […]
I recently wrote a post for my friend Mark Schaefer’s award-winning blog businessesgrow.com. I wrote specifically about how individuals can use social media channels and blogging to build their personal brand. The reaction to the post has been wonderful and several folks have asked if the principles in the article can apply to businesses as […]
by Ben Schumacher (3Rhino Media Intern) Businesses are always trying to figure out how to increase sales or how to increase traffic to their website. One of the answers according to Marcus Sheridan, founder of The Sales Lion and author of the ebook Inbound and Content Marketing Made Easy, is good content marketing. Simply put, […]
